Escata combines many years of sales experience with professional qualification and accreditation in marketing in order to develop products and services, raise interest in clients’ companies, and ultimately increase sales through the following services:
General Marketing Consultancy
Escata investigates marketing needs and generates marketing options for clients, followed by implemention of chosen plans either directly, through sourced services or client training for self-implementation. Recent work includes a project to market accommodation provided by Liverpool Hope University.
Lead Generation
Escata uses its extensive network and researching skills to develop leads in various categories, along with training the client in methods of lead generation and options for lead sourcing.
Focus Groups and Interviewing
Escata can develop research objectives, recruit participants and facilitate focus group conversations, resulting in detailed customer-centered observations and suggestions for clients. This service was recently provided to Read Bee Magazine.
Product Commercialisation and Route to Market
Escata supports clients in the practical aspects of bringing new product and service concepts to market. Clients benefit from a detailed action plan, identification of initial customers and markets and the sourcing of essential materials to generate the first sale.
Market Research and Competitor Analysis
Escata helps clients position their offerings through detailed investigation of market trends, competitor strategy and structure and potential customers.
Target Identification and Realisation
Escata helps clients effectively define their strategy through expert advice on the setting of sales and marketing targets.
PR Services
Escata uses its unique position within the Merseyside business community to promote the reputation of clients among their customers and partners.
Escata can also provide copywriting, branding and graphic design, sales and marketing materials and direct marketing campaigns directly or in partnership with its qualified professional network.
